The Team

We’re a team of driven, passionate doers from across the globe building the next generation platform for working moms.


Julie Nguyen

Founder & Crunch Lead

A woman on a mission to change the world, Julie is the modern-day business leader: innovation and marketing professional by day, an entrepreneur by night, and a mom and wife 24/7. A Texan with Vietnamese roots, she has lived across continents and gathered 10+ years of experience in brand, marketing and digital transformation along the way. With proven expertise in markets across the USA, Europe, Middle East and Asia, Julie is a powerhouse of knowledge and inspiration.


Liying Tayy

Marketing & Growth Lead

A wanderer that fills us with wonder, Liying is a growth hacker with years of experience in South East Asia and the Middle East. She has spearheaded the expansion of some of the most exciting tech startups in Singapore and is inspired by the impact of positive change on communities. She's always looking for ways to empower entrepreneurs and individuals, and when not making waves in the startup scene, Liying is navigating the world and reading up a storm.


Vineetha Menon Ephgrave

Brand & Content Strategist

A brand storyteller at heart, Vineetha has spent over a decade navigating the worlds of media and marketing, armed with an MA in New Media and a thirst for adventure. Born and raised in Dubai, she’s authored a children’s book, led lifestyle magazines, and worked on creative campaigns. When not strategizing content, she's exploring foodie finds, perfecting her downward dog and meditating on the meaning of life – not necessarily in that order.


Zoyah Khan

Content & Marketing Creator

No stranger to the startup scene, Zoyah is the go-getter content marketer that makes digital dreams come true. After graduating from the University of Waterloo, she dived head first into the world of content, communication and marketing, honing her experience at one of the Middle East’s fastest growing e-commerce startups. Passionate about making a difference, Zoyah has designs on opening her own interiors business one day but, for now, she’s busy helping crunchmoms find their voice.

Image by Austin Distel

As Seen On.

web summit
web summit
gulf news
get down to business

Ask questions

Have a question about the business or want to do business with us? Get in touch.