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Working the dream

Join hundreds of driven executives, organizations, and investors across the Middle East as we shape an exciting new future for women.


East West Atelier at The Courtyard Al Quoz in Dubai


October 12 / Morning Edition / 9 am - 5 pm
October 13 / Evening Edition / 3 pm - 10 pm

Crunchmoms Summit 2022

Now more than ever before, women are having to juggle the ever-increasing demands of careers, motherhood and communities. They are having to do more with less, alongside looming gender disparity and lack of empowerment. Instead of working to level today’s playing field, let’s create a new, more inclusive future.

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The Crunchmoms Summit debut edition stages the conversations to create change with masterclasses, panel discussions, networking opportunities and more. Together we will spark ideas, encourage real action and forge new connections.

Be part of the conversation. Be part of the change.


Our Speakers

Crunchmoms Summit 2022


Noha Hefny

Founder at People of Impact, UNWomen Consultant


Lucy Bruce

Founder of Homegrown Nursery and Harmony House,
Investor in The Giving Movement


Ghizlan Guenez

Co-Founder of The Modist, QueenMode NFTs, and FForce


Hajar Ouhsine

Co-Founder of The Modist and QueenMode NFTs


Hannah Curran

Founder & CEO at PureBorn


Amelie Hua

Founder of MOTION Cycling


Emaan Abbass

Founder of KETISH, a Huda Beauty Investment


Yasmin Al Mostehy

Executive Director of the Middle East Venture Capital Association (MEVCA)

Who should attend?

The Crunchmoms Summit is open to everyone who believes in women-led potential.



Women seeking personal and professional alignment, including those keen to support their dreams.



Passionate CEOs, founders, freelancers, side-hustling mamas and those looking to spark something new.



Corporate leaders, human resources managers, diversity and inclusion experts and savvy investors.


Schedule of Events

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Day One - Morning & Afternoon Edition
Entrepreneurship & Startups
9:00 am to 5:00 pm

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Image by Conscious Design

8:30 to 9:00 am

Come early for registration to get set up and receive a nice warm welcome from the Crunchmoms team.

Image by Fahmi Fakhrudin

Light Refreshments
8:30 to 9:00 am

Enjoy a complimentary tea, coffee, water, and pastry provided by the Crunchmoms team upon arrival at East West Atelier

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Learn from leaders that have made a community the heart of what they do and what it takes to succeed.

Panel speakers:

  • Amelie Hua, Founder of Motion Cycling

  • Esraa Bani, Head of Community Outreach at NYUAD and Founder of Moms Guide AD

  • Nadia Verjee, Chief of Staff to Her Excellency Reem al Hashimy, Expo City Dubai Authority


  • Venus Kaassamani, Director of Programs & Content at STEP

Panel 1


The Building Blocks of Great Communities

9:00 to 10:00 am

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Learn from these social impact entrepreneurs about how they’ve created a clear purpose and mission around their companies.

Panel speakers:

  • Lucy Bruce, Founder of Homegrown Nursery, Harmony House and Investor in The Giving Movement

  • Beverley Jatwani, Founder of Homegrown Nursery & Children’s book Author

  • Aziza Osman, Founder of Montiplay, Board Member of Jusoor

  • Anne Edmonson, Chairwoman for Gulf for Good

  • Sophie Smith, Founder of Nabta Health,  2022 Female Angels 


  • Caroline Holmberg, Founder of Coco Comms

Panel 2

The Greater Good: Building Mission-Driven Businesses
10:15 to 11:15 am

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Let’s hear the stories and lessons learnt from female founders in the region about the good, the bad, and the ugly of startup world.

Panel speakers:

  • Ghizlan Guenez, Founder of The Modist and QueenMode NFTs

  • Hajar Ouhsine, Founder QueenMode NFTs and The Modist

  • Emaan Abbass, Founder of Ketish, a Huda Beauty Investment

  • Amina Grimen, Founder of Powder Beauty


  • Omaira Farooq Al Olama, Founder and Editor-in-Chief of Unfiltered, Omairaofficial, TedTalk speaker

Panel 3

Agents of Change: Female Leaders on Challenging the Status Quo
12:00 to 1:00 pm

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Disrupt to scale: mega-successful founders and investors share the biggest learning curves of their careers.

Panel speakers:

  • Hannah Curran, Founder of Pureborn

  • Sharif Elbadawi, CEO of Dubai Future District Fund

  • Medea Nocentini, Senior Partner & COO at Global Ventures + Founder of C3 - Companies Creating Change


  • Enakshi Madan Roy, ESG Advisor & Mentor, Investment Manager

Panel 4

The Disruptor's Guide to Startup Success
1:15 to 2:15 pm

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Masterclass & Wallet Party

Investing in Web3 - NFTs & Cryptocurrency with QueenMode NFTs

2:30 to 4:00 pm


Do you continue to hear about web3, cryptocurrencies and NFTs? We're breaking it down in simple terms and then diving into the details of platforms and where to potentially invest. Together as a group we'll set up the right apps and wallets to make your first investment.

Hosted by Ghizlan Guenez & Hajar Ouhsine, Founders of QueenMode

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Speed Networking
Connect and Grow!
4:00 to 5:00 pm

It's all about learning, connecting, and growing together. We learn more by listening to other people's stories. Join us for an exciting speed networking session.

Hosted by the Bureau, the team behind Dubai's new female co-working space 

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Morning Marketplace

Visit our beautifully crafted pop-up market featuring women-led brands from the community.

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Babysitting Services

No nanny or caregiver available? Stress no more, we'll have babysitting services available while you invest in yourself. Just let us know in advance to book one in!

Schedule of Events

Day Two - Afternoon & Evening Edition
Careers & Corporate Women
3:00  to 10:00 pm

Image by Conscious Design

2:30 to 3:00 PM

Come early for registration to get set up and receive a nice warm welcome from the Crunchmoms team.

Image by Fahmi Fakhrudin

Light Refreshments

Enjoy a complimentary tea, coffee, water, and pastry provided by the Crunchmoms team during the first break at East West Atelier

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How to map your career, motherhood, and life for optimal fulfillment. Let’s learn from these experienced people about the top lessons they’ve learned along the way

Panel speakers:

  • Rania Masri El Khatib, CEO of The RMK Collective, Ex-Chaloub Group

  • Kavita Srinivasan, Conscious Parenting Coach, Ex-Editor-in-Chief of Cosmo Middle East

  • Sara Tabana, Senior Director of Digital Partnerships, Fintech and Ventures at Visa Middle East


  • Selina Bieber, General Manager of GoDaddy

Panel 1:

 The Career Conundrum: Why it's Time to Redefine Success

4:45 to 5:45 PM

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Let's shift gears by talking about what people and companies are already doing and have done around diversity, inclusion, and equity.

Panel speakers:

  • Jessica Smith-OAM, Paralympian, Co-Founder of TOUCH

  • Sabrin Rahman, Head of Sustainability at HSBC

  • Ben McCabe, Founding Partner of McCabe and Partners


  • Lamisse Mutaseb, HR Director - Purpose, Culture, and Inclusion Lead at Deloitte

Panel 2

Why it's Time to Stop Discussing Diversity and Act on Inclusion

6:00 to 7:00 PM

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We'll look at the key themes of women leaders: Authenticity, Connection, Self-Clarity, and Wholeness, and how these attributes can help make teams and businesses stronger.

Panel speakers:

  • Noha Hefny, Founder and CEO of People of Impact, UN Women Consultant

  • Ashley Boots, Chief HR Officer and Transformation Leader

  • Nadine Halabi, Business Development Manager at Dubai Business Women Council

  • Melda Akin, CEO of D14.AI, Forbes Top 10 Women in Tech MENA


  • Sameera Kimatrai, Senior Legal Counsel at Binance

Panel 3

What it Means to be a High-Achieving Woman Today

7:15 to 8:15 PM

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Advancing women is a team sport and these leaders that have achieved many great successes in the corporate world and at home walk us through the biggest learnings of their professional and personal lives.

Panel speakers:

  • Eleni Kitra, Founder of PeopleFirst, Ex-head of Business at Meta (formerly known as Facebook)

  • Yasmin Al Mostehy, Executive Director at MEVCA and Chief of Staff at Global Ventures

  • Zahra Hamirani, Executive Vice President at  Alticus Capital

  • Norma Taki, Diversity and Inclusion Leader at PwC Middle East



  • Shradha Chopra, CEO at 237 Talent

Panel 4

The Leadership Lessons the World can Learn from Women

8:30 to 9:30 PM

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Sharpen Your Voice on LinkedIn
hosted by Lynn Chouman, LinkedIn Managing Editor for Pan-Europe and Middle East
3:00 to 4:00 PM

Your online presence, the content you share and messages you communicate online will attract the right audience and people into your network. Let's dive into the details of what it takes to stand out on the world of LinkedIn.

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Closing Celebration
9:30 onwards

We'll end the evening and summit with an intimate gathering to celebrate the success of women.

Frequently Asked Questions

  • What is a Crunchmom?
    We define a crunchmom as a woman driven by success, understanding that it’s all about balance and boundaries. Crunchmoms was created for all women – moms and aspiring moms – to help them find time and space to invest in themselves.
  • Great, how do I sign up?
    Easy! Sign up for our basic membership to get access to information about the Crunchmoms Community and limited access to the member’s area. Connect with us on Instagram or send a good, old-fashioned email to We’re starting out in the Middle East but welcome members from all over the world.
  • Do I need to pay to be a member?
    We offer a monthly or annual membership that gets you unlimited access to our talks and events, and we’re planning to introduce value-packed upgrades in the near future. Our aim is to promote real female-led growth in the Middle East and beyond, so we’re looking at different ways to make that happen.
  • What do you offer members?
    A whole lot, but it’s all about what YOU want. If you’re seriously considering a new job, we’ll give you access to exclusive talks for career-enhancing tips and tricks, and introduce you to other moms who can help provide the boost you need. If you want to open your own business and be your own boss, we’ll connect you to our star startup moms. We’re going back to basics, emphasising one-to-one connections within the Crunchmoms community of talented moms who are making it happen. We’re ALL here for you.
  • Where can I find you?
    We host regular events every Monday at Tania’s Teahouse from 9:30 to 11 am, where members can co-work, listen to talks from the best in the business, or simply get connected to other amazing crunchmoms….and we have so much more lined up for you in 2022, so watch out for updates!
  • Are kids allowed at your meetups?
    We really want you to use our time together to invest in yourself but of course, your children are always welcome. We’re still searching for kid-friendly co-working spaces so, at the moment, there’s limited entertainment for little ones.
  • Are you open to collaborations?
    Of course. We’re always open to new ideas, partnerships and collaboration opportunities. We’re passionate about helping others, so if you feel the same, drop us a line at


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