

Crunchmoms Summit 2022
Now more than ever before, women are having to juggle the ever-increasing demands of careers, motherhood and communities. They are having to do more with less, alongside looming gender disparity and lack of empowerment. Instead of working to level today’s playing field, let’s create a new, more inclusive future.
The Crunchmoms Summit debut edition stages the conversations to create change with masterclasses, panel discussions, networking opportunities and more. Together we will spark ideas, encourage real action and forge new connections.
Be part of the conversation. Be part of the change.

Our Speakers
Crunchmoms Summit 2022

Noha Hefny
Founder at People of Impact, UNWomen Consultant

Lucy Bruce
Founder of Homegrown Nursery and Harmony House,
Investor in The Giving Movement

Ghizlan Guenez
Co-Founder of The Modist, QueenMode NFTs, and FForce

Hajar Ouhsine
Co-Founder of The Modist and QueenMode NFTs

Hannah Curran
Founder & CEO at PureBorn

Amelie Hua
Founder of MOTION Cycling

Emaan Abbass
Founder of KETISH, a Huda Beauty Investment

Yasmin Al Mostehy
Executive Director of the Middle East Venture Capital Association (MEVCA)
Who should attend?
The Crunchmoms Summit is open to everyone who believes in women-led potential.


Executives
Women seeking personal and professional alignment, including those keen to support their dreams.


Entrepreneurs
Passionate CEOs, founders, freelancers, side-hustling mamas and those looking to spark something new.


Employers
Corporate leaders, human resources managers, diversity and inclusion experts and savvy investors.
Schedule of Events
Day One - Morning & Afternoon Edition
Entrepreneurship & Startups
9:00 am to 5:00 pm

Registration
8:30 to 9:00 am
Come early for registration to get set up and receive a nice warm welcome from the Crunchmoms team.

Light Refreshments
8:30 to 9:00 am
Enjoy a complimentary tea, coffee, water, and pastry provided by the Crunchmoms team upon arrival at East West Atelier

Learn from leaders that have made a community the heart of what they do and what it takes to succeed.
Panel speakers:
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Amelie Hua, Founder of Motion Cycling
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Esraa Bani, Head of Community Outreach at NYUAD and Founder of Moms Guide AD
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Nadia Verjee, Chief of Staff to Her Excellency Reem al Hashimy, Expo City Dubai Authority
Moderator:
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Venus Kaassamani, Director of Programs & Content at STEP
Panel 1
The Building Blocks of Great Communities
9:00 to 10:00 am

Learn from these social impact entrepreneurs about how they’ve created a clear purpose and mission around their companies.
Panel speakers:
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Lucy Bruce, Founder of Homegrown Nursery, Harmony House and Investor in The Giving Movement
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Beverley Jatwani, Founder of Homegrown Nursery & Children’s book Author
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Aziza Osman, Founder of Montiplay, Board Member of Jusoor
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Anne Edmonson, Chairwoman for Gulf for Good
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Sophie Smith, Founder of Nabta Health, 2022 Female Angels
Moderator:
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Caroline Holmberg, Founder of Coco Comms
Panel 2
The Greater Good: Building Mission-Driven Businesses
10:15 to 11:15 am

Let’s hear the stories and lessons learnt from female founders in the region about the good, the bad, and the ugly of startup world.
Panel speakers:
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Ghizlan Guenez, Founder of The Modist and QueenMode NFTs
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Hajar Ouhsine, Founder QueenMode NFTs and The Modist
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Emaan Abbass, Founder of Ketish, a Huda Beauty Investment
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Amina Grimen, Founder of Powder Beauty
Moderator:
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Omaira Farooq Al Olama, Founder and Editor-in-Chief of Unfiltered, Omairaofficial, TedTalk speaker
Panel 3
Agents of Change: Female Leaders on Challenging the Status Quo
12:00 to 1:00 pm

Disrupt to scale: mega-successful founders and investors share the biggest learning curves of their careers.
Panel speakers:
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Hannah Curran, Founder of Pureborn
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Sharif Elbadawi, CEO of Dubai Future District Fund
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Medea Nocentini, Senior Partner & COO at Global Ventures + Founder of C3 - Companies Creating Change
Moderator:
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Enakshi Madan Roy, ESG Advisor & Mentor, Investment Manager
Panel 4
The Disruptor's Guide to Startup Success
1:15 to 2:15 pm

Masterclass & Wallet Party
Investing in Web3 - NFTs & Cryptocurrency with QueenMode NFTs
2:30 to 4:00 pm
Do you continue to hear about web3, cryptocurrencies and NFTs? We're breaking it down in simple terms and then diving into the details of platforms and where to potentially invest. Together as a group we'll set up the right apps and wallets to make your first investment.
Hosted by Ghizlan Guenez & Hajar Ouhsine, Founders of QueenMode

Speed Networking
Connect and Grow!
4:00 to 5:00 pm
It's all about learning, connecting, and growing together. We learn more by listening to other people's stories. Join us for an exciting speed networking session.
Hosted by the Bureau, the team behind Dubai's new female co-working space

Morning Marketplace
Visit our beautifully crafted pop-up market featuring women-led brands from the community.

Babysitting Services
No nanny or caregiver available? Stress no more, we'll have babysitting services available while you invest in yourself. Just let us know in advance to book one in!
Schedule of Events
Day Two - Afternoon & Evening Edition
Careers & Corporate Women
3:00 to 10:00 pm

Registration
2:30 to 3:00 PM
Come early for registration to get set up and receive a nice warm welcome from the Crunchmoms team.

Light Refreshments
Enjoy a complimentary tea, coffee, water, and pastry provided by the Crunchmoms team during the first break at East West Atelier

How to map your career, motherhood, and life for optimal fulfillment. Let’s learn from these experienced people about the top lessons they’ve learned along the way
Panel speakers:
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Rania Masri El Khatib, CEO of The RMK Collective, Ex-Chaloub Group
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Kavita Srinivasan, Conscious Parenting Coach, Ex-Editor-in-Chief of Cosmo Middle East
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Sara Tabana, Senior Director of Digital Partnerships, Fintech and Ventures at Visa Middle East
Moderator:
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Selina Bieber, General Manager of GoDaddy
Panel 1:
The Career Conundrum: Why it's Time to Redefine Success
4:45 to 5:45 PM

Let's shift gears by talking about what people and companies are already doing and have done around diversity, inclusion, and equity.
Panel speakers:
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Jessica Smith-OAM, Paralympian, Co-Founder of TOUCH
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Sabrin Rahman, Head of Sustainability at HSBC
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Ben McCabe, Founding Partner of McCabe and Partners
Moderator:
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Lamisse Mutaseb, HR Director - Purpose, Culture, and Inclusion Lead at Deloitte
Panel 2
Why it's Time to Stop Discussing Diversity and Act on Inclusion
6:00 to 7:00 PM

We'll look at the key themes of women leaders: Authenticity, Connection, Self-Clarity, and Wholeness, and how these attributes can help make teams and businesses stronger.
Panel speakers:
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Noha Hefny, Founder and CEO of People of Impact, UN Women Consultant
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Ashley Boots, Chief HR Officer and Transformation Leader
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Nadine Halabi, Business Development Manager at Dubai Business Women Council
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Melda Akin, CEO of D14.AI, Forbes Top 10 Women in Tech MENA
Moderator:
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Sameera Kimatrai, Senior Legal Counsel at Binance
Panel 3
What it Means to be a High-Achieving Woman Today
7:15 to 8:15 PM

Advancing women is a team sport and these leaders that have achieved many great successes in the corporate world and at home walk us through the biggest learnings of their professional and personal lives.
Panel speakers:
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Eleni Kitra, Founder of PeopleFirst, Ex-head of Business at Meta (formerly known as Facebook)
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Yasmin Al Mostehy, Executive Director at MEVCA and Chief of Staff at Global Ventures
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Zahra Hamirani, Executive Vice President at Alticus Capital
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Norma Taki, Diversity and Inclusion Leader at PwC Middle East
Moderator:
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Shradha Chopra, CEO at 237 Talent
Panel 4
The Leadership Lessons the World can Learn from Women
8:30 to 9:30 PM

Masterclass
Sharpen Your Voice on LinkedIn
hosted by Lynn Chouman, LinkedIn Managing Editor for Pan-Europe and Middle East
3:00 to 4:00 PM
Your online presence, the content you share and messages you communicate online will attract the right audience and people into your network. Let's dive into the details of what it takes to stand out on the world of LinkedIn.

Closing Celebration
9:30 onwards
We'll end the evening and summit with an intimate gathering to celebrate the success of women.
Frequently Asked Questions
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