We are a community for driven women
Connect with inspiring women who lift you up.
A crunchmom is a woman driven by success, understanding that it’s all about balance and boundaries. We created Crunchmoms to help all women - especially moms and aspiring moms - find time and space to invest in themselves and be confident in their careers.
The Founding Team
We’re a team of driven, passionate doers from across the globe building the next generation platform for working moms.
Julie Nguyen
Founder & CEO
A woman on a mission to change the world, Julie is the modern-day business leader: innovation and marketing professional by day, an entrepreneur by night, and a mom and wife 24/7. A Texan with Vietnamese roots, she has lived across continents and gathered 10+ years of experience in brand, marketing and digital transformation along the way. With proven expertise in markets across the USA, Europe, Middle East and Asia, Julie is a powerhouse of knowledge and inspiration.
Liying Tay
Co-Founder & COO
A wanderer that fills us with wonder, Liying is a growth hacker with years of experience in South East Asia and the Middle East. She has spearheaded the expansion of some of the most exciting tech startups in Singapore and is inspired by the impact of positive change on communities. She's always looking for ways to empower entrepreneurs and individuals, and when not making waves in the startup scene, Liying is navigating the world and reading up a storm.
Vineetha Menon Ephgrave
Head of Brand & Content
A brand storyteller at heart, Vineetha has spent over a decade navigating the worlds of media and marketing, armed with an MA in New Media and a thirst for adventure. Born and raised in Dubai, she’s authored a children’s book, led lifestyle magazines, and worked on creative campaigns. When not strategizing content, she's exploring foodie finds, perfecting her downward dog and meditating on the meaning of life – not necessarily in that order.
Aalia Thobani
Head of Coaching Program
A people connector driven by empowering others, Aalia is a coaching extraordinaire. She’s certified in Designing Your Life (DYL) – a life and career exploration concept pioneered by Stanford professors Bill Burnett and Dave Evans. In fact, she's one of the few in the region and globally to train directly with the legendary professors. Armed with her DYL expertise and experience as a learning development specialist, speech-language pathologist, NLP practitioner and AoEC coach, Aalia wants women to ignite their full potential for a happier and more meaningful life.
Benazir Kaiser
Head of Community
A people person through and through, Benazir thrives on building meaningful connections and creating spaces where women feel seen, heard, and supported. With a background in community building and a passion for giving back, she brings fresh, innovative solutions to everything she does. Born with an innate curiosity and drive to make a difference, she believes in the ripple effect of kindness and collaboration.
Jewels Sison-Mercado
Creative Video Producers
A storyteller behind the lens, Jewels brings over a decade of experience in film, photography, and multimedia production. From documentaries and travel features to brand campaigns and advocacy projects, she’s mastered the art of turning real moments into powerful narratives. With a background in mass communication and a flair for visual storytelling, she captures the spirit of Crunchmoms through video and photography. When she’s not behind the camera, you’ll likely find her exploring new creative mediums, chasing golden hour light, or planning her next adventure.
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