About the Speaker 

Elli always envisioned being an entrepreneur, even as a professional woman. She is Persian by origin, brought up in beautiful Sweden and in Dubai for the last 7 years. Expressing her life in UAE, she says, “I now call Dubai home, and we love it. We love to see the sunlight 365 days a year, endless opportunities, the diversity of all nationalities and most of all, I love the beach.” She has strong experience in IT and finance, having worked for one of Sweden's largest banks in Stockholm. She also worked for two years in a media company in Dubai. Throughout the stint, she has witnessed the highs and lows of the business world, including both success stories and initiatives that did not do well.

However, her underlying passion was always fashion and e-Commerce. After two years in Dubai, she found a deficit in the children’s market. There was a lack of nice designs and brands with focus on sustainability. The concern made her imagine an online marketplace for exclusive baby apparel and accessories. She wanted to bring the exclusivity of the Swedish Brand into the GCC region. Thus, she brought Elli Junior into existence. “I had no experience in retail, e-commerce, or import/export; all I knew was that I wanted to change the deficit in the UAE market,” she says. Her vision has unfolded in great strides. 

Elli Junior is present in 20 trending stores across the GCC. In Jan 2020, Elli Junior launched its own collection of high-quality organic baby towels, playmats, bamboo blankets and lots more. Recently, the brand launched its first retail stores, and went from e-commerce to omni channel, and believes a mix of both is the best combination. While the business focuses on online expansion, the stores draws a massive attraction, allowing customers to touch and feel the products. The latest milestone is our recently opened flagship store in Dubai mall

Where to find us?

The Bureau Business Center

Agenda

Arrival starts at 8:30 am 

Talk starts at 9 am 

Networking from 10:30 am onwards

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About Crunchmoms

Crunchmoms is the first and only private network in the Middle East focused on supporting women at all stages of their careers and motherhood. Crunchmoms helps all women - moms and aspiring moms - to find time and space to invest in themselves, be confident in their careers and define success on their own terms. The members-only community offers inspirational talks and workshops, regular training and coaching solutions, and valuable career support. Visit: crunchmoms.com