top of page
png 2.png


Crunchmoms Events

Mon, 11 Sep


The Bureau Business Center

The hard truths of running a physical store and e-commerce business with Elli Kasbi, founder of Elli Junior was founded in Dubai in 2017 by 100% owner Elli Kasbi, who has a background in SME advisory in Sweden. Now with a successful e-commerce business, Elli is running her shops in Nakheel Mall and Dubai Mall.

Registration is Closed
See other events
The hard truths of running a physical store and e-commerce business with Elli Kasbi, founder of Elli Junior
The hard truths of running a physical store and e-commerce business with Elli Kasbi, founder of Elli Junior

Time & Location

11 Sep 2023, 8:30 AM – 11:00 AM GST

The Bureau Business Center, Gold and Diamond Park Building 6 - القوز - منطقة القوز الصناعية 3 - دبي - United Arab Emirates

About the Event

About the Speaker 

Elli always envisioned being an entrepreneur, even as a professional woman. She is Persian by origin, brought up in beautiful Sweden and in Dubai for the last 7 years. Expressing her life in UAE, she says, “I now call Dubai home, and we love it. We love to see the sunlight 365 days a year, endless opportunities, the diversity of all nationalities and most of all, I love the beach.” She has strong experience in IT and finance, having worked for one of Sweden's largest banks in Stockholm. She also worked for two years in a media company in Dubai. Throughout the stint, she has witnessed the highs and lows of the business world, including both success stories and initiatives that did not do well.

However, her underlying passion was always fashion and e-Commerce. After two years in Dubai, she found a deficit in the children’s market. There was a lack of nice designs and brands with focus on sustainability. The concern made her imagine an online marketplace for exclusive baby apparel and accessories. She wanted to bring the exclusivity of the Swedish Brand into the GCC region. Thus, she brought Elli Junior into existence. “I had no experience in retail, e-commerce, or import/export; all I knew was that I wanted to change the deficit in the UAE market,” she says. Her vision has unfolded in great strides. 

Elli Junior is present in 20 trending stores across the GCC. In Jan 2020, Elli Junior launched its own collection of high-quality organic baby towels, playmats, bamboo blankets and lots more. Recently, the brand launched its first retail stores, and went from e-commerce to omni channel, and believes a mix of both is the best combination. While the business focuses on online expansion, the stores draws a massive attraction, allowing customers to touch and feel the products. The latest milestone is our recently opened flagship store in Dubai mall

Where to find us?

The Bureau Business Center


Arrival starts at 8:30 am 

Talk starts at 9 am 

Networking from 10:30 am onwards

About our Connect with Crunchmoms events

Join us in person on Monday mornings, 2nd Thursday evenings, and online on the 2nd Monday evening of every month to learn, connect, and grow hosted by inspiring people. Regular members can attend all events for free. All guests need to pay and register or join our membership:

About Crunchmoms

Crunchmoms is the first and only private network in the Middle East focused on supporting women at all stages of their careers and motherhood. Crunchmoms helps all women - moms and aspiring moms - to find time and space to invest in themselves, be confident in their careers and define success on their own terms. The members-only community offers inspirational talks and workshops, regular training and coaching solutions, and valuable career support. Visit:

Membership Offer
Buy a membership and get 100% off this event at checkout


  • General ticket

    This ticket includes the talk and networking.

    AED 100.00
    +AED 2.50 service fee
    Sale ended
  • General ticket & goodies

    This ticket includes the talk and a beautiful tote bag, leather notebook and pen for working women.

    AED 155.00
    +AED 3.88 service fee
    Sale ended


AED 0.00

Share This Event

Subscribe to our newsletter

Thanks for subscribing!

bottom of page