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Crunchmoms Events

Mon, 29 May


The Garden Concept- Roseleaf Cafe

Strategy Workshop: from vision to execution with Christine Assouad Strategy Advisor

Christine is a serial entrepreneur having launched multiple businesses for the past 25 years in the F&B industry. Learn how to define your purpose, vision, mission, and values, and then turn them into strategies, objectives, and results.

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Strategy Workshop: from vision to execution with Christine Assouad Strategy Advisor
Strategy Workshop: from vision to execution with Christine Assouad Strategy Advisor

Time & Location

29 May 2023, 9:00 AM – 12:00 PM GST

The Garden Concept- Roseleaf Cafe, 733 Sheikh Zayed Rd - Al Quoz - Al Quoz Industrial Area 3 - Dubai - United Arab Emirates

About the Event

About Christine Assouad

Christine is a serial entrepreneur, who has spent her 25 years career in the food and beverage industry launching several businesses such as Dunkin in Lebanon, Semsom, and more. She presently sits on the board of companies in the Middle East as a strategy advisor. She’s also been mentoring female entrepreneurs, with more than 120 mentees over the last 10 years.

As a serial entrepreneur, she has launched multiple businesses for the past 25 years mostly in the Food & Beverage space; Dunkin’ in Lebanon (since 1998), Semsom (since 2008), Green Falafel, Home in a Bite, and others. As a Strategy Advisor & Board Member she focuses on strategy, business development, franchising, and growth, in multiple markets with Dunkin’ franchisees, F&B groups, cloud kitchens, grocery apps and more.

She is a passionate mentor with 100+ mentees. She mentors 1:1, mostly for female leaders in the MENA & Europe. In groups, she hosts Empower!, a full year online program for women in business as well as leads bootcamps and strategy workshops with StartAD, NYU Abu Dhabi, Aldar, DOOS, Vox & multiple Dunkin' markets.

Christine Assouad graduated with a BSc. Degree in Nutrition & Dietetics from AUB (Beirut), an MSc. in Food Science from McGill University (Montreal), a Master in Marketing from ESA (Beirut), YPO Harvard Presidents Program (Boston; 8 out of 9 years program), and executive programs at LBS (London Business School) and Stanford School of Business.

She is an active member of YPO (Young President Organization), where she served in several positions on the Lebanese and presently the MENA Regional board. She is also part of business organizations including LFA, RDCL, and LLWB.

She was awarded the Middle East business woman of the year in 2011, became a fellow at the Culinary Institute of America in 2015, and was listed in the 100 most powerful Arab Women by Arabian Business (Dubai) and Forbes Middle East for 7 years in a row.

Where to find us?

Roseleaf Cafe, Conservatory on the ground floor back area of The Garden Concept


Welcome & arrive at 8:30 am

Workshop at 9:00 am

Networking at 11:30 am

About our Connect with Crunchmoms events

Join us in person on Monday mornings, 2nd Thursday evenings, and online on the 2nd Monday evening of every month to learn, connect, and grow hosted by inspiring people. Regular members can attend all events for free. All guests need to pay and register or join our membership:

About Crunchmoms

Crunchmoms is the first and only private network in the Middle East focused on supporting women at all stages of their careers and motherhood. Crunchmoms helps all women - moms and aspiring moms - to find time and space to invest in themselves, be confident in their careers and define success on their own terms. The members-only community offers inspirational talks and workshops, regular training and coaching solutions, and valuable career support. Visit:

Membership Offer
Buy a membership and get 100% off this event at checkout


  • General ticket

    This ticket includes the workshop, networking and complimentary water.

    AED 175.00
    +AED 4.38 service fee
    Sale ended


AED 0.00

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