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Crunchmoms Events

Sun, 14 Nov


Intersect By Lexus - Dubai

Startup Secrets: Navigating the Highs, Lows and Unexpected with Hannah Curran, Founder of Pure Born

In 2016, at the age of 23, Hannah launched the first Pure Born product range, which took two years to develop. The journey began with her knocking door to door to get interests from retailers & distributors. Hannah shares her startup secrets as she balances motherhood & entrepreneurship.

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Startup Secrets: Navigating the Highs, Lows and Unexpected with Hannah Curran, Founder of Pure Born
Startup Secrets: Navigating the Highs, Lows and Unexpected with Hannah Curran, Founder of Pure Born

Time & Location

14 Nov 2021, 9:00 AM – 10:30 AM GST

Intersect By Lexus - Dubai, Gate Village No. 7 - المركز التجاري - DIFC - دبي - United Arab Emirates

About the Event

About Hannah Curran, Founder and CEO of Pure Born

Hannah Curran is the founder and CEO of Pure Born, a homegrown eco-friendly brand that creates plant based products made with bamboo for environmentally conscious mothers and their children. For the last 3 years, the 28-year-old mom and entrepreneur has quietly grown Pure Born to become a market leader in the organic nappies category. Pure Born can now be found in all major retailers across the UAE such as Carrefour, Lulu Hypermarket and the Union Co-op, in addition to their own e-commerce platform.   

Hannah who grew up in Cheshire, United Kingdom inherited her entrepreneurial drive from her mother, who owns a successful children nursery brand in UK. Working closely with children ended up being the catalyst that sparked the idea for Pure Born. In 2011, Hannah moved to UAE to pursue a career working with nurseries and children. It was during this time she realized that there was a gap in the Middle Eastern market for good quality eco-friendly family products that were also accessible.  

In 2016, at the age of 23, Hannah launched the first Pure Born product range, which took 2 years to develop. Hannah spent a lot of time researching and sourcing the best products and ingredients to without compromising on quality. Hannah’s Pure Born journey began with her knocking door to door to get interest from retailers and distributors. In 2017, Baby Shop signed as the first retailer to stock Pure Born products with an order of 3,000 products, Hannah ended up manually packing all the boxes by herself from her warehouse in Al Quoz.   Since then she has grown Pure Born into a brand that can now be found in all major retailers in the UAE. In March 2018, Pure Born entered the KSA market, followed by Bahrain and Jordan and in July 2018, the brand introduced fully biodegradable nappy packaging.   

In October 2018, Hannah became a mum, to her son Rocco, maintaining a balancing act between motherhood and entrepreneurship.   Hannah is a big believer in giving back and has incorporated this into the Pure Born brand. Five (5%) of the brands annual proceeds go towards supporting children around the world. Each year Pure Born support a cause close to their hearts.

To date, Pureborn is now expanding into new categories and products which will soon launch in the Middle Eastern market. Year 2021 will be a big year as Hannah made it to Forbes Middle East’s 30 under 30 which is a great and well-deserved achievement for our Founder. As for the brand, Pureborn will be expanding our portfolio and will be in 15 countries to date as well as maintain our commitment to provide eco-friendly products for babies and families with only pure goodness.

About our Connect with Crunchmoms events

We have a new location for our weekly Connect with Crunchmoms' sessions on Sunday at 9 AM at Intersect by Lexus at Gate Village 7 in the DIFC until the end of 2021! 

Come join us in person at Intersect by Lexus located in DIFC every Sunday this November to learn, connect, and grow from these inspiring talks by inspiring women. We charge 65 AED for general registration per event or we welcome the community to join the membership, which gets you unlimited access to events, coaching, consultation, access to members network, and more for 300 AED a month on auto-renewal each month. 

This ticket reserves your spot at the talk and includes complimentary water and 20% off your entire bill. 

Make time to invest in yourself because this is your hour. We will be available every Sunday and use the time to work, meet up with moms, get inspired by talks, and more.

About Crunchmoms

We are a growing community for bold women with ambition in the MENA region and define a crunchmom as a woman driven by success in all its forms, understanding that it's about balance and boundaries. Connect with inspiring women who lift you up! If you’re seriously considering a new job, we’ll invite you to exclusive talks for career-enhancing tips and tricks and introduce you to other moms who can help provide the boost you need. If you want to open your own business and be your own boss, we’ll connect you with our star startup moms. If you’re working in the office while juggling your family around the clock, we’ll provide tips and tricks to help you stay focused.

The full November events lineup is available here.

Driving? There are a few recommendations for parking at DIFC. 

Gate Avenue Self-Parking: it is free for the first three hours and 10 AED per hour after the three hours. It's a 10-minute walk to Intersect by Lexus. If you go into DIFC towards the car park at Gate Avenue, turn right into it but once inside, go left and park up that end. Go towards the furthest door, that's the closes to Gate Village. There you will also find the validation ticket desk where you will need to validate your ticket before you leave.

DIFC Self-Parking: There is paid parking at DIFC which is free the first hour and 20 AED for the second hour.

Valet Parking: You can valet park and get it validated with a minimum spend by the restaurant of 65 AED for the first three hours. 

RTA Parking: There is also RTA parking on the streets around DIFC if you're lucky to find a spot. 

The convenient entrance is in front of Building 10 or 8. If you park at Building 5, take a left when you exit building 5 and when you see Boca on your left, turn right in a small alleyway into a small court-yard type area. If you park at Gate Avenue, it is a 10-minute walk.


  • General ticket

    This ticket includes the talk, complimentary still or sparkling water, and 20% off your entire bill.

    +$0.48 service fee
    Sale ended



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