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Crunchmoms Events

Fri, 23 Feb

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Pekoe tea and bread bar

Skill Workshop: How to run a focus group with Rita Oghassabian, R&D group head at Procter & Gamble, Founder of Bo Rêves

Join us for an insightful session led by Rita Oghassabian, R&D group head at Procter & Gamble, Founder of Bo Rêves . In this workshop, you will learn first hand on what it takes to run a focus group to drive meaningful insights that can help shape your business strategies.

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Skill Workshop:  How to run a focus group with Rita Oghassabian, R&D group head at Procter & Gamble, Founder of Bo Rêves
Skill Workshop:  How to run a focus group with Rita Oghassabian, R&D group head at Procter & Gamble, Founder of Bo Rêves

Time & Location

23 Feb 2024, 8:30 AM – 12:00 PM

Pekoe tea and bread bar, Unit 59, Alserkal Avenue - القوز - دبي - United Arab Emirates

About the Event

Join us for an insightful session led by Rita Oghassabian, R&D group head at Procter & Gamble, Founder of Bo Rêves . In this workshop, you will learn first hand on what it takes to run a focus group to drive meaningful insights that can help shape your business strategies. Benefit from Rita's extensive knowledge and proven strategies in R&D, as she shares practical insights and real-world examples to demystify the process of running effective focus groups.  

This Part II session will be a hands-on approach, we will run an actual focus group as part of this session.   

Part 1: Theory - 1 hour 

Part 2: Business focus group - 1.5 hour   

What to expect:  

  • How to design consumer research to generate the right learnings for a meaningful product/service innovation  
  • Key questions to answer to refine your business strategy  
  • Step by step guide to plan and execute a focus group to generate actionable consumer insights
Membership Offer
Buy a membership and get 100% off this event at checkout

Tickets

  • General Ticket

    This ticket includes access to the speaker, talk and community networking.

    AED 250.00
    +AED 6.25 service fee

Total

AED 0.00

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