Join us for an insightful session led by Rita Oghassabian, R&D group head at Procter & Gamble, Founder of Bo Rêves . In this workshop, you will learn first hand on what it takes to run a focus group to drive meaningful insights that can help shape your business strategies. Benefit from Rita's extensive knowledge and proven strategies in R&D, as she shares practical insights and real-world examples to demystify the process of running effective focus groups.  

This Part II session will be a hands-on approach, we will run an actual focus group as part of this session.   

Part 1: Theory - 1 hour 

Part 2: Business focus group - 1.5 hour   

What to expect:  

• How to design consumer research to generate the right learnings for a meaningful product/service innovation  
• Key questions to answer to refine your business strategy  
• Step by step guide to plan and execute a focus group to generate actionable consumer insights