Learning Module: Brand & Design with Bambuyu Sahar Karoubi and Fulya Kutsal

Every brand starts as an idea. Few become something people can actually see, feel, and recognize instantly.

In this Learning Module, we're going behind the scenes of one of the region's most recognizable brands, Bambuyu — with the women behind it: founder Sahar Karoubi and designer Fulya Kutsal. Together, they'll walk us through what it really means to build a design-led brand from day one — Sahar's journey and why brand and design were never an afterthought, how design became Bambuyu's edge in a crowded market, and the process of turning a founder's vision into a cohesive visual identity and brand world.

Expect real examples, honest storytelling, and the kind of founder-designer dynamic you rarely get to see up close — plus practical lessons you can apply to your own brand, whatever stage or budget you're working with.

Agenda flow:

8:30 to 9:30 arrival & order coffee, free flow networking