Learning Module | Beyond the First Episode: Building a podcast that lasts with Spotify

Starting a podcast is easy. Building one that lasts is a completely different skill.

In this masterclass, we're sitting down with Mshari Alonaizy, who leads Podcasts at Spotify for MENAT and previously co-founded Finyal Media — one of the region's earliest Arabic podcast companies, grown to over 10 million listeners before its acquisition in 2022.

We'll go through three things that matter more than most people think: who you are as a creator and why authenticity beats production value, how to build a concept that actually stands out in a crowded market, and the craft behind content that gets better with every episode.

This isn't a lecture — expect a mix of practical insight, real conversation, and space for your questions throughout. Whether you're thinking about starting a podcast, already have one that's stalled, or just want to understand what it takes to build something that lasts — this one's…