About Layal Baaklini

Layal Baaklini is a creative, curious marketer and growth strategist with more than 18 years of experience in communication, innovation, marketing, and incubator programs. She is currently working with Bacardi Limited, the world’s largest privately held spirits company as Managing Director for Disruptive Innovation globally. She is also the Global Brand Director for Grey Goose international markets covering AMEA, Australia, New Zealand, Latin America, Eastern Europe, and Global Travel Retail.

Layal is driven by her purpose to instill creative confidence to achieve the extraordinary. She infuses creativity by distilling data and transforming it into actionable insights leading to potential value creation. In her Marketing tenure, she led Bacardi and Martini in Asia Middle East and Africa driving double-digit sustainable and profitable growth while enhancing brand love.

She has launched Bacardi’s first-ever incubator program globally Next Gen Idea Lab, unleashing a transformative innovation culture for the organization that has led to two product launches while leveraging Design Thinking and Sprint methodology.

In her previous role, Layal was responsible for delivering adjacent growth to Bacardi by seeding new businesses and building entrepreneurial capability under Bacardi Greenhouse. She is driven to empower individuals to own their full potential and is passionate about the intersection between business, entrepreneurship, and social responsibility. Layal is a life learner and graduated from Harvard Business School Leadership program, completed Ideo Foundation on Design Thinking. She also has an MBA from Saint Joseph University Lebanon.

Agenda

Arrival starting at 8:30 am (order coffee and breakfast at Roseleaf Cafe on the first floor. 

Talk starts at 9 am (no f&b orders are available in the event space on the 1st floor)

Networking at 10:30 am onwards

About our Connect with Crunchmoms events

Join us in person on Monday mornings, 2nd Thursday evenings, and online on the 2nd Monday evening of every month to learn, connect, and grow hosted by inspiring people. Regular members can attend all events for free. All guests need to pay and register or join our membership: crunchmoms.com/membership

About Crunchmoms

Crunchmoms is the first and only private network in the Middle East focused on supporting women at all stages of their careers and motherhood. Crunchmoms helps all women - moms and aspiring moms - to find time and space to invest in themselves, be confident in their careers and define success on their own terms. The members-only community offers inspirational talks and workshops, regular training and coaching solutions, and valuable career support. Visit: crunchmoms.com