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The Insta effect: Top 5 tools for social media success

Updated: Mar 23


Creating an effective Instagram feed is vital for all businesses to build brand awareness and reach their target customers through social media. Here are a few tools that can help easily boost your Instagram game.

1. Later.com

Later.com is a freemium social media platform for Instagram, Facebook, Twitter, Pinterest and even TikTok that allows users to visually plan and schedule their posts and stories using the Visual Planner feature. It also publishes your posts and stories automatically at scheduled times for all your social media accounts.

Later.com also provides analytics by providing personalized reports on traffic, best times to post, engagement and more to help optimize your social media strategy

2. Canva

Canva.com is a graphic design platform that allows users with little experience to create beautiful posts, stories, emailers, posters and a whole lot more! The platform uses hundreds of templates that users can edit to their requirements by simply dragging and dropping.


This is a great tool for new businesses as it reduces the need of hiring a full-time graphic designer and yet can help users create a whole brand identity! Canva.com comes in a free as well as a paid version.

3. Unsplash

Unsplash.com is a completely free platform that provides millions of high-resolution photographs provided by a generous community of photographers from around the world. Users are able to use these photographs freely as they are covered under the Unsplash license.

Another similar platform that provides free stock photography and videos is Pexels.com.

4. Lightroom

Adobe Lightroom is a cloud based image editing and organizing software. It allows users to easily edit, manage and share photographs across devices. The easy-to-use tools featured in this application allow you to edit photographs to your exact requirements. You can begin editing on any device and all your edits will be applied everywhere else, automatically.

The mobile app is free to use, with the option to upgrade to a paid-for premium version. As compared to Adobe Photoshop, Lightroom comes with fewer features but is ideal for editing large number of photos quickly.

5. Linktree

Linktree is a freemium tool that allows you to house all the links to your various social media accounts, websites, blogs, and even surveys on one customizable landing page to share with your followers or customers.

It can be used with social media platforms such as Instagram, Facebook, YouTube, and TikTok, making it a great way of connecting your audience with all of your content across different platforms. It also tracks how many people viewed and clicked on your Linktree, so you'll know if you're on the right track.

Looking for more ways to grow your career? Connect with Crunchmoms every Sunday at Tania's Teahouse in Dubai.

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