Instagram is an awesome tool that can be used to build an online presence. However, growing social media engagement is imperative to reap the full benefits of having an Instagram presence. Here are five easy ways to help you to get more likes, comments, and shares!
Tip 1: Know your audience
Knowing who you’re creating content for on Instagram is crucial for any brand to effectively market its product or service. Identifying your target audience will help define a brand’s tone of voice, language, and aesthetic.
@thefemalehustlersAn example to illustrate this is The Female Hustlers, a community that aims to help millennial women achieve their business and career goals. A combination of a minimalist color palette, slang, and abbreviations helps create a distinct brand voice that appeals to their audience, which has resulted in 4 million followers around the world.
Tip 2: Post quality images
Since Instagram is a visual medium, it’s important to have an eye-catching feed to help your brand stand out. But you don’t need professional graphic design or photography skills to give your posts a little something extra.
Canva.com has hundreds of templates for social media posts that can be easily edited as required, helping you to create an aesthetically pleasing feed in a few clicks. Tip 3: Write engaging captions
While Instagram is all about the visual, it’s still worth taking the time to write a long, thoughtful caption to accompany your image. The right caption can add valuable context, personality and allow your audience to get to know your brand better. A great example is Patagonia, an American outdoor clothing brand. In the example below, the brand shares an engaging tidbit of company history, followed by a call to action to read the full story by clicking the link in their bio. This simple caption gives the audience a glimpse into the brand’s origin and piques the viewer’s interest.
Bonus tip: If appropriate to your audience and brand, consider using emojis in your captions as they can give your text some extra personality and add an element of fun.
Tip 4: Respond to comments
While it may seem overwhelming at first, responding to comments is a great way to engage your audience as it makes your followers feel seen and heard. It is even more important to address negative comments to maintain a reputation of a brand that listens to its audience and works on improving its service. Amazon is a great example as the company routinely has to respond to disgruntled customers expressing their dissatisfaction in the comments section. Listening, trying to fix the problem, and pledging to do better can go a long way to appease an unhappy follower.
Tip 5: Post Stories
Instagram Stories is a great way to get creative with the use of GIFs, stickers, and filters! Using polls, quizzes, questions are just some of the ways that a brand can start conversations with its followers.
Additionally, since stories last for only 24 hours, they create a sense of FOMO (fear of missing out), compelling followers to view the story before it disappears. Also, since IG stories are not high-quality productions and instead can be shot with an ordinary smartphone, stories can help make a brand appear more authentic and relatable. Lastly, stories are an effective way to share more of your brand persona by giving followers glimpses of behind-the-scenes – for example, filming a typical workday or letting followers get to know company employees.
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